How to Raise the Ceiling Without Alienating Your Highest-Intent Users

Subscriptions have become the default way to monetize apps, but they have one significant downside: However thoughtful you are about your pricing, your subscription will be more than some of your audience is willing to pay and it'll cost less than some of your audience is willing to spend. During this session, we'll talk about that latter group. How do you 'raise the ceiling' on your monetization and make it possible for your most engaged users to spend more, without alienating them or increasing churn?

During this session, we'll talk through some common ways to 'raise the ceiling' and the tactics you can employ to make sure your highest-paying users aren't left feeling 'icky'.