Please note this session time has been moved.
Most app teams test dozens of ad creatives, then send everyone through the same onboarding and paywall, losing message continuity — and, with it, conversion and revenue. The exit is no better: most apps treat every canceling subscriber alike, and until recently the iOS cancel screen showed them nothing from the app at all.
In this session, Max will walk through four levels of personalizing the path to purchase. Yurii will show how to keep subscribers with cancellation flows tailored to your app category. You’ll see where your funnel stands at both ends and leave with concrete next steps.
What we’ll cover:
- How much conversion and ARPU you can gain by moving past one paywall for everyone
- The 4 levels of personalizing the path to purchase, and how to carry a message from ad to paywall
- What changes in churn after $50K MRR, and where you can still save a subscriber
- What cancellation flows look like in your app category, and which offers keep the most users
- Which parts of the flow to personalize first, and which ones can wait
