Built to Last: How the Best Mobile Game Launches Win their First Year

Thursday, November 12, 2026 at 11:30 AM to 12:10 PM · 40 min. (Europe/Berlin)
User Acquisition Zone
Workshop
App Growth

Information

New mobile game launches have never been harder to break through with. Yet the ones that do are winning bigger, and faster. Moloco tracked 55 new mobile game launches through their first year to see what separates breakout titles from the rest. We'll share new insights across monetization, UA, and creative, and why and why the best launches are run as year-long operations.

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