The One Surface AI Can't Disrupt: Your Mobile App

Everything from discovery to buy is moving to AI assistants. 80% of searches end without a click. To better understand the risks and opportunities of this new world, Moloco and BCG conducted extensive research and created the Consumer AI Disruption Index, assessing 17 verticals.

One consistent theme that emerged: customer relationships are the durable asset of the AI future. And there are tangible, and unexpected, ways marketers can start drawing closer to their customers today. We'll explore how this all maps out across verticals, and how the biggest brands are innovating with a sometimes hidden gem of their arsenal, the mobile app, to drive connections.