Who’s Really Winning? Rethinking Your Competition Across App, Web & AI

AI is reshaping how users discover apps – and making it easier than ever to launch new ones. As a result, competition is no longer limited to app stores, and new players can emerge before they appear in rankings.

Yet most teams still rely on internal app data to understand their market.In this session, we’ll show why that view falls short. Tracking competitors across app, web, and AI reveals rising players earlier, uncovers true demand, and gives a complete picture of your market. You’ll learn how to:

See how AI is reshaping discovery - and what to do about it

Spot rising competitors before it's too late

Identify new ways to acquire app users

Measure total digital market share beyond app downloads