What Does a Healthy Subscription App Actually Look Like in 2026?

Are you undercharging for your subscriptions? Is your free-trial too long? This talk brings fresh benchmarks from over 115,000 subscription apps representing more than $16 billion in revenue, giving you the numbers that matter: what good conversion looks like, when users actually decide to pay, how much a subscriber is really worth, and where most apps are quietly leaking revenue. You'll leave with a clear picture of where your app stands and what to do about it.