Why Measurement Feels Broken - and How to Fix It

With over 20 years of experience working with hundreds of app marketing teams globally, Gary Danks has seen why so many struggle with marketing measurement, and only a few master it.

In today’s world of conflicting dashboards and privacy-driven measurement, it’s no surprise that measurement often feels broken. The teams that succeed think about measurement differently. In this session, Gary will show how top-performing app marketing teams use a framework that combines MMM, attribution, and incrementality to move beyond noise and drive consistent results.