Beyond Trial Start: Why Better Signals Win on Meta Ads with Shumel Lais
Thursday, April 23, 2026 11:30 AM to 11:50 AM · 20 min. (Europe/London)
App Talks
Interview
User Acquisition
Information
Shumel and Peggy will discuss why the conversion event you optimize to has become such an important lever in Meta Ads, why many apps still rely on early signals like trial start, and how better signal design and stronger measurement can improve performance.
