The Moments that Matter: A Web Monetization Framework for Resilient App Growth

The mobile market is moving faster than ever. The margin for error at each stage of the user journey has never been smaller. In this highly practical session, Lucas Lovell explores the full web monetization stack as a lever for genuine growth in 2026. We will dive deep into the moments that matter for acquiring, converting, and retaining users, all backed by real data.

Uncover practical tactics top apps use to reduce friction at the paywall and optimise checkout conversion, before turning to the compliance and billing infrastructure that transforms web monetization from a complexity burden into a competitive advantage. Whether you are looking to bypass store fees or reach entirely new audiences, you will leave this workshop with a clear roadmap to accelerate your revenue and drive sustainable growth.